Come across to your prospects and customers as a Tier-1 player!
A techno-marketer perspective on how you go to market.
There are businesses out there having problems that you can solve with your services or products. How do we reach them in the right manner at the right time with the right message?
Package your offerings creatively
Market those offerings correctly
Manage your leads properly
Structure your proposals innovatively
Our Philosophy
Typically, the IT companies are great technically. They come up with great solutions and offerings. They can solve their customers’ pressing problems efficiently and in a cost effective and risk free manner. The problem lies in communicating this to the right prospects in the right manner. We are a team of Marketers with extensive technical experience. So we understand both the worlds and can help you right from creating and packaging your offering all the way to converting your prospects into customers.
How do we take you from - Offering to Order
Offering Creation
Using Market Research and working with your SMEs, we shall help you in creating compelling offerings. Wherever needed, we shall bring in the right partners if that compliments the offering or helps fill the gaps that makes the offering more attractive for your prospects.
Offering Review
Our experts, who are veterans in the IT industry, will work with you to refine your offerings and fill any gaps. We will also share our feedback on how to make the offering more consumable and how we can make it more potent.
Offering Packaging
From creating engaging deck templates to creating master decks that can be sliced and diced on the fly to standardizing the offering decks, we will ensure effective packaging of your offerings to ensure an awesome impression on your prospects.
Offering Positioning
Ever wondered how your offering is comparing against the competition? We have you covered there – from competition analysis to projecting the prospects’ pain points being addressed to identifying the right buying organizations to pitch to.
Offering Marketing
OK, so the offering is ready. How do we take this to market? DemGrowth will create the ideal marketing plan, create the marketing assets like brochures, decks, videos etc. We shall design campaign plans on how we can utilize all the channels like website, social media, inside sales, events etc. to maximize outreach and generate leads for you.
Lead Generation
Are you utilizing all lead generation channels? Effectively? With our vast experience across the gamut of IT industries – be it Tier-1 or startups – we will help you in utilizing all the channels (we can guarantee one or two channels will be ones which you did not even consider!) most effectively to generate maximum pipeline.
Lead Management
Is there a proper process in place to manage all your leads. Leads are time sensitive so any delay in acting on the leads can lead to diminishing chance of conversion. We can help design and implement lead management process, covering all the channels that will ensure that there is maximum automation, minimum effort and maximum conversion.
Proposal Support
This is one of the most neglected and high potential areas where a little guidance, support and discipline can delivery very high returns. Do your proposals have the right messaging? Are they aligned with the RFP asks? Do they differentiate you from competition in a clear and crisp way? DemGrowth has experts with rich experience in sales and pre-sales and we will help in streamlining the pre-sales process, build effective proposals and achieve higher conversions.
Financial Constructs
Unsure about how to price your offerings? Using the industry benchmarks and value proposition, we can help you price your offerings correctly. Using our extensive industry experience at Tier-1 companies as well as start-ups, we shall also help you with financial constructs for the deals that will result in a win-win for you and your prospects.
Closing
Let us help you clear that final hurdle. Our team of industry veterans shall help you with proposal defence, deal negotiations and also closing the deals. Using our experience, influence and skills, we will help you achieve better closure without giving up on your margins.